Media Politics

CNN Has Smallest Audience in Key Demo in Over 30 Years

Fox News Channel continued to crush basic cable last week while CNN had its worst primetime performance in three decades among the target demographic coveted by advertisers.

Fox News averaged 1.3 million total day viewers and nearly two million during the primetime hours of 8-11 p.m. ET to top all of cable news in both categories. CNN struggled, particularly during primetime, finishing with an average of 383,000 viewers to finish 21st among basic cable offerings.

But CNN’s more alarming issue comes in the key demo of adults age 25-54, where the network finished with its smallest primetime audience among the in over 30 years.

During the hours of 8-11 p.m. ET, CNN managed only 84,000 average viewers among the demo compared to 219,000 for Fox News. The last time CNN’s primetime audience was so tiny among the critical category was prior to the week of Sept. 30, 1991 – which is as far back as Fox News can track. Read more…

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