Oh boy, here we go again with Miller Lite, the beacon of social justice in the beer industry. They recently faced some backlash for their feminist beer commercial, because apparently, even beer can’t escape the wrath of woke culture. I mean, who would have thought that an industry built on fun and relaxation would become a battleground for social justice warriors?
In their Women’s History Month advertisement, Miller Lite teamed up with a female comedian to condemn the objectification of women in the beverage industry. As if we didn’t have enough problems to worry about, now we need to focus on the plight of female brewers and their hops-growing endeavors. I’m sure that’s exactly what beer enthusiasts were yearning for when they cracked open a cold one.
Of course, Molson Coors, the parent company of Miller Lite, defended their advertisement, claiming it shouldn’t be controversial at all. They told customers to just appreciate the “humor” of the campaign. Because nothing says humor like lecturing people about social issues while they try to enjoy a beer, right?
But let’s not forget about their rivals, Anheuser-Busch, who are no strangers to virtue signaling. They’ve been accused of favoring racial minorities in their hiring practices, bowing down to LGBTQ activist groups, and jumping on the whole ESG bandwagon. Yes, because when I crack open a cold one, I definitely want to be reminded of the environmental, social, and corporate governance movement. It really enhances the drinking experience.
Molson Coors, in its infinite wisdom, has also jumped on the diversity and social justice train. They are committed to improving women’s representation in their workforce and ensuring that they cover gender-affirming treatments in their healthcare coverage. Because what better way to enjoy a beer than knowing that the company behind it is fully engaged in the latest gender ideology?
Oh, and let’s not forget their commitment to racial diversity. They support numerous organizations dedicated to social justice and make sure to monitor the number of “people of color” employed across managerial levels. Because nothing says refreshing like a company that prioritizes diversity quotas over hiring the best person for the job.
But wait, there’s more! Molson Coors also cares deeply about climate change and reducing carbon emissions. Because nothing pairs better with a crisp, cold beer than a side of guilt about your carbon footprint. It’s great to know that they are worried about weather events affecting their business. I guess we can all sleep better at night knowing that our favorite breweries are saving the planet, one beer at a time.
In the end, it’s clear that the beer industry has become a battleground for social justice warriors and virtue signaling. Who needs to enjoy a simple beer when you can have a side of feminist activism, diversity quotas, and climate change anxiety? Cheers to that!