A Toronto based company known as Canada Goose was recently slammed by the public for “capitalizing” on pedestrian deaths with their winter jackets costing over $1,500. The backlash came as a result of the company attempting to address the increased problem of pedestrians getting hit by cars as they cross the street.
To ensure pedestrian safety, the company designed a goose down feather-lined coat that would be available in bright white and would have reflective detailing at the cuffs and reflective webbing to help increase visibility. Although the company thought it was addressing an issue, people on social media were enraged by the creation.
“Y’all really encouraging animal cruelty and capitalizing off of tragic pedestrian incidents in Toronto,” tweeted on commenter. “This is so f—ked up. Canada Goose designed a coat with reflective fabric for better visibility for pedestrians because they keep getting run over by cars on Toronto streets,” wrote another.